Viking is pleased to announce our partnership with the Neiman Marcus InCircle Rewards Program.
The InCircle Program is a membership program targeted to the top 160,000 Neiman Marcus customers. The average InCircle member has a household income of $606,853, with a net worth of $4,531,051. In addition, their average home value is $1,411,214, while 30.8% own second homes.
As an InCircle partner, Viking products will be featured in the prestigious InCircle wishbook, with an annual circulation of 225,000. The four-color wishbook is the NM rewards redemption catalog, in which Viking will be in the company of some of the finest brands the world over, including Silversea Cruises, NetJets, Mandarin Oriental and Maserati. The wishbook will be mailed at the end of March 2005, and the redemption period runs through March 2006.
Viking offers gifts at levels ranging from the 5,000 point level to the 2.5 million point level. Each point represents $1.00 spent at Neiman Marcus in the past year. The InCircle wishbook will feature Viking promotional copy and product photography. Below you will find the Viking gifts offered in the 2005 wishbook:
5,000 point wishbook offer: Viking Professional blenders
200,000 point wishbook offer: Viking Charcoal Ceramic Cooking Capsules plus a signed copy of Waldy Malouf’s High Heat: Grilling and Roasting Year Round with Master Chef Waldy Malouf along with a complete set of grilling tools.
300,000 point wishbook offer: A set of Viking cookware and a ten-piece knife set, with private in-home cooking instruction by a Viking Culinary Arts Center culinary instructor.
2.5 million point wishbook offer: Viking Indoor/Outdoor Kitchen which includes inside: a 48” W. dual-fuel range, hood and ventilator kit, 30” W. warming drawer, microwave, 48” W. refrigerator/freezer, 150-bottle wine cellar, ice machine and undercounter dishwasher. And outside: a 53” W. stainless steel grill, a wok/cooker, a refrigerated beverage center, and portable refrigerated beverage dispenser. Chef Waldy Malouf of the renowned Manhattan restaurant, Beacon, will prepare a meal for 10 in the member’s home.
Additional exposure opportunities include a March feature in entrée magazine, a quarterly magazine published exclusively for InCircle Rewards members; an April mention in the Point, the quarterly newsletter of InCircle Rewards members; future mentions in the book, the Neiman Marcus catalogue; and the Update, the quarterly point statement mailing for InCircle Platinum members, (additional insertion dates to be determined throughout the year).
